We know that running a gym business is not an easy task, but if you are running a gym or have a plan to do it, maybe it's the right time to boost your business now. New marketing tools, the development of IoT technology, the improving fitness consciousness, etc. All these factors support your success!

• Master the trends of the fitness industry

• Know the conversion of marketing

• Learn to analyze members' data

• Cut cost — Use Intelligent devices

1.Master The Trends Of Fitness Industry 

According to the survey, Home fitness equipment, fascia gun, low-calorie food, meal replacement, and other fitness products are also popular in the market. On January 29th, Alibaba released a piece of warm news for the Spring Festival. Data shows that from January 20th to 25th, the turnover of home fitness equipment such as household horizontal bars, skipping ropes, and fitness pedals increased by more than 100% year-on-year, and AI intelligent fitness mirrors became popular commodities.
Compared with offline gyms, online fitness or home fitness still has some limitations in terms of venues, content, and services. For some members with high demand, they have to go to the gym. Online gyms play a role to inspire and attract fitness behavior.

2.The conversion of marketing 

In the past two years, with the development of the Internet, the marketing method for gyms has gradually changed from a single offline to a combination of online and offline. On the one hand, traditional local sales may face innovation. Because users' fitness consumption choices are increasing, and tough marketing strategies are no longer an effective way to acquire customers.
Gyms should use more marketing tools like CRM, Awards points, payment, etc.

3.Learn To Analysis Members' Data

User data is important for businesses. Only by mastering user data, you can know what content or product members may like. With the data already at hand, you can better understand your customers and business as soon as possible, and strengthen communication with customers.

4.Cut Cost Of The Gym By Using Intelligence Devices

There is no doubt that future commercial will more rely on artificial intelligence. and be able to help provide a better service and experience to the members. The stability and efficiency of smart devices can bring members a smoother fitness experience, and the exercise data generated in real-time can also fully mobilize members' fitness enthusiasm.

Besides, the greatest value of smart technology lies in helping the gym reduce unnecessary manpower and fixed costs. In most gyms, More than 80% work of at the front desk is repetitive, inefficient, and meaningless. like check-in process, distribute wristband tag, etc

If these tasks are completed by smart devices, your staff can devote their time and energy to more meaningful service to the members.